At a time when more people than ever are communicating, engaging and shopping online, businesses have realised that they need to stand out from an already noisy crowd. These businesses are now turning to marketing agencies to elevate their services to the forefront of consumers’ minds.
A Digital Marketing Agency acts as an extension of a company, providing a wide range of marketing orientated services. In order to provide the very best service, help a company increase product and service sales and compete, that agency needs to be fully across and on top of all tech & digital trends.
It’s happening now and new tech is being introduced to the world frequently. Industries need to be aware of the rise of different digital technologies and Digital Marketing Agencies are no different.
This is the perfect time for Digital Marketing Agencies to start looking at their person power. Coming out of COVID, companies have had to leverage and up their social game on a level and time scale never expected before. A regular, targeted and strategic marketing plan may be, and should be, on many agendas in the coming months. Digital Marketing Agencies are going to need the capacity to deliver on this, why not add to that capacity with an apprentice or two?
COVID-19 has only accelerated the need to address these challenges, with tech & digital skills gaps taking centre stage within organisations, reskilling a current member of staff or bringing in a new recruit both through an apprenticeship opportunity could be the solution.
In order to showcase the value apprenticeships have and are adding to Digital Marketing Agencies, we want to introduce companies who are currently engaging with apprenticeships.
The DM Lab
“In 2018, we took a huge step with the development and growth of the business and through The Development Manager (TDM).
As we write this case study, we, and Harvey, have achieved an enormous amount. A journey that has seen him progress from a fresh-faced apprentice to a fully-fledged member of our team as well as an asset to The DM Lab.
We have been able to give him proper, hands on experience in real time with live projects. Every task we have set and every exam he has taken as part of the apprenticeship he has excelled at. We have nurtured his development and from his hard work we have given him opportunities and experiences. The hands on, real world experience an apprenticeship offers has allowed Harvey to learn while working as an alternative to enrolling at University. The two founders of The DM Lab have graduated from university so have seen the benefits of both worlds though witnessing first-hand Harvey’s development.
Harvey has proven himself to be a valuable asset to our company and through his efforts, was a finalist at the SME National Business Awards for ‘Apprentice of the Year’ in December 2019 held at Wembley Stadium, achieving a Distinction in his apprenticeship overall. This is testament to his dedication to our company and the apprenticeship. He is forging himself a solid career in the world of digital marketing.
Following on from Harvey’s success, we recruited Joe last year. Joe is undertaking the same digital marketing apprenticeship as Harvey. We will be looking for Joe to follow in his footsteps, but this time we have Harvey’s assistance in training Joe, having had first-hand experience of the programme and what it involves, he can offer valuable insights to help Joe progress alongside our help.
Joe has been with us for almost 6 months now and has progressed brilliantly. Joe compliments Harvey perfectly. His eye for design and attention to detail has already been a huge asset to us, having worked on a project alongside Harvey from start to finish, liaising with the client throughout and completing the job to a very high standard. The project was for Rockfield Steel Buildings.
We are also proud to be retaining talent in the local area while still furthering our apprentices’ education and creating their own future!”
“We’ve employed several apprentices from TDM over the years, all of which have been successful. TDM have made the process very easy for us, and helped us to select the right person for the role every time. I would thoroughly recommend contacting TDM if you’re looking to expand your team with an apprenticeship programme.”
See our Digital Marketing Agencies blog here.
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