Despite the uncertainty around Brexit and a global pandemic, marketing agencies have done surprisingly well. Tight budgets and lockdown restrictions have meant marketers have had to adapt rapidly to be more creative and imaginative than ever!
With a deal made with Europe and a national vaccine programme rolling out, the sector is now confident stability will return. Some 89% of agencies predict 2021 to be a year of growth.
At a time when more people than ever are communicating, engaging and shopping online, businesses have realised that they need to stand out from an already noisy crowd. These businesses are now turning to marketing agencies to elevate their services to the forefront of consumers’ minds.
Unless you’ve been living under a rock the world has gone digital. And with it has seen the rise of MarTech (Marketing Technology). Not only does this technology improve marketing effectiveness 10x but it is also able to give live reporting. Tools such as SEO, PPC, Analytics are now being joined by automated customer journeys, personalised websites, lead scoring and live campaign reporting. This has meant that traditional marketers now require a high level of tech and digital skills.
Marketing agencies often act as an extension of a company and provide a wide range of marketing services. A recent survey showed that the 3 most offered services of marketing agencies are:
- Digital development- 81% of agencies currently offer a service where they develop brands digital campaigns.
- Data Analytics- Offered by 64% of agencies, this services is seeing somewhat of a boom as businesses look to quantify their marketing spend and measure campaign performance
- ABM- 67% of agencies now offer account based marketing as businesses target highly sought after customers.
In order to provide the very best service to help clients increase product and service sales and compete, agencies need to have both the person power and tech and digital skill sets to compete in a highly competitive sector.
After COVID Client Support
Coming out of COVID, there has been an explosion of new business start-ups. These start-ups and already established companies have new products and services ready to launch to the world. They will be knocking on agencies doors for the best support and advice to help invigorate their marketing and business. Agencies are an extension to their clients marketing teams and your clients are going to want to tap into your wealth of experience with every new challenge they face, that can only be delivered by a fast evolving and digitally savvy team with full capacity.
Now is the perfect time for marketing agencies to start looking at their person power with a number of attractive government incentives available. A recent survey showed that one of the biggest challenges facing the industry is the ability to attract and retain quality staff. An apprenticeship is an ideal way to introduce new staff to the way your business operates. Apprenticeships could also offer current employees the opportunity for personal and careers development to retain talented staff.
Coming out of COVID, the sector is extremely optimistic. Some 89% of agencies surveyed predicted that their agency would experience growth to manage the expected demand. Marketing agencies are going to need the capacity to deliver on this, why not add to that capacity with an apprentice or two?
How can an apprentice help?
At TDM we offer several different apprenticeship programmes that would suit marketing agency needs and help them grow. An apprentices’ training can be adapted according to the needs of your business, they are highly motivated to learn new skills and can expand and upskill your workforce.
Research has found that 86% of employers said apprenticeships helped them develop skills relevant to their organisation. Also, 78% of employers said apprenticeships helped them improve productivity. Furthermore, 74% of employers said apprenticeships helped them improve the quality of their product or service.
TDM consistently scores highly in its Pass Rates, Distinctions Rates and are the leading Digital Apprenticeship Provider in England, according to the ESFA’s National Achievement Rate Tables.
We offer several apprenticeships programs such as Data Technician, Software Development and Digital Marketing that can help you succeed. Our expert staff can help you recruit an apprentice or retrain someone already in the organisation into one of these programs. Whether it is your first apprentice or 20th you can rely on us for expert support and guidance.
If you would like to find out more about our tech and digital apprenticeships please a callback here or email firstname.lastname@example.org or call 0333 10 100 40.