Digital Marketer

Use online and social media platforms to design, build and implement campaigns and drive customer sales.

Typical Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Typical Programme Duration: 18 months

Digital Marketer

Use online and social media platforms to design, build and implement campaigns and drive customer sales.

Typical Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Typical Programme Duration: 18 months

Excellent Work-Based Learning is employer-responsive

TDM coaches guide and drive each individual, employer-responsive learning plan with intent to:

  • fully embed the employee into their new role
  • achieve and exceed the National Apprenticeship Standard.

Technical Competencies

By following a Digital Marketer learning plan, you will prove at least the following Technical Competencies…

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Written communication

Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication,
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Research

Analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns.

Technologies

Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives.

Data

Reviews, monitors and analyses online activity and provides recommendations and insights to others.
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Customer service

Responds efficiently to enquiries using online and social media platforms.

Problem solving

Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms.

Analysis

Understands and creates basic analytical dashboards using appropriate digital tools.

Employer Responsiveness

Interprets and follows:

  • latest developments in digital media technologies and trends
  • marketing briefs and plans
  • company defined ‘customer standards’ or industry good practice for marketing
  • company, team or client approaches to continuous integration

Can operate effectively in their own business’s, their customers’ and the industry’s environments

Implementation

  • Builds and implements digital campaigns across a variety of digital media platforms
  • Applies at least two of the following specialist areas:
    • search marketing,
    • search engine optimisation,
    • e-mail marketing,
    • web analytics and metrics,
    • mobile apps
    • Pay-Per-Click
  • Uses digital tools effectively

Digital Analytics

Measures and evaluates the success of digital marketing activities.

Required Technical Knowledge and Understanding

  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of Digital and Social Media Strategies
  • Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate in to the working environment
  • Understands and follows the required security levels necessary to protect data across digital and social media platforms

Typical Certifications

  • Knowledge Module 1: BCS Principles of Coding QAN 603/0762/6
  • Knowledge Module 2: BCS Marketing Principles QAN 603/0763/8
  • Knowledge Module 3: BCS Digital Marketing Business Principles QAN 603/0764/x
  • One Tech Industry certification will exempt one or more of the BCS Knowledge Modules. Choose from:
    • Microsoft MTA Exam 98-375: HTML5 Application Developer Fundamentals OR
    • Google Analytics IQ
  • C&G Level 2 Functional Skills in English
  • C&G Level 2 Functional Skills in Maths

Professional Development: Skills, Attitudes and Behaviours

TDM are acutely aware that the UK faces a productivity gap in our workforce when we are compared against competitor nations.  We are determined to do our bit to improve the performance and quality standards of the UK workforce.

This is why TDM also offer a dedicated Professional Development Coach who, in collaboration with employer mentors, will further develop apprentices’:

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility
  • Readiness to use own initiative
  • Application of a thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Ability to maintain productive, professional and secure working environment
  • Engagement with Professional Development Activities which go beyond their job role

Level 2 Functional Skills Qualification in both English and Maths will need to be achieved by all TDM learners.

TDM coaches also proudly support other National Educational Priorities, such as:

  • British Values: Democracy, The Rule of Law, Tolerance & Mutual Respect, Individual Liberty.
  • Health & Safety in the Workplace
  • Employee Rights and Responsibilities
  • Equality & Diversity
  • Safeguarding (including prevention against radicalisation)

Individual Learning Plan

To achieve and exceed the National Apprenticeship Standard, 20%+ of salaried hours must be spent in learning away from the workstation.  TDM will deliberately and closely align these learning hours with the 80% of on-the-job learning hours offered by the employer.

Your Individual Learning Plan will be delivered by both “field expert” Tech Coaches and “gently uncompromising” Professional Development Coaches.  According to the particular needs of each employer / learner / topic, TDM coaches will responsively plan and deliver options such as:

  • one-to-one coaching tutorials (online or in the workplace) which guide ePortfolio and employer reference building
  • task-setting and guidance through personally selected learning activities to be completed away from workstation including (eg): eLearning, print materials, journal articles, practice labs and tutorials, etc.
  • “tutored” online group learning events
  • classroom size <=15 learners (in Birmingham or Worcester)
  • classroom size <=8 learners (in Birmingham or Worcester)
  • ad-hoc extra support from a Professional Development Coach who will support the apprentice to develop more employable attitudes and behaviours.

Typical Entry Requirements

Individual employers will set the selection criteria, but this is likely to include:

  • Five GCSEs, (especially English, Mathematics and a Science or Technology subject)
  • OR a relevant Level 2 Apprenticeship
  • OR other relevant qualifications and experience
  • OR an aptitude test with a focus on IT skills

Ready to apply?

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