Get Ahead in Digital Transformation

Start your Tech and Digital career or reskill into the sector, with career coaching and tech training.

A 6 week programme, funded by the West Midlands Combined Authority of GROW coaching and tech and digital training to support learners to start and further their Tech and Digital careers.

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city and guilds qualification logo
education & skills funding agency logo

What is the Programme?


What career development is there?


What are the eligibility criteria?


Frequently Asked Questions


How do I sign up?


From Andy Street, Mayor of the West Midlands:

“Given the huge numbers of people staying at home due to the Coronavirus, now is a good opportunity for people to consider learning new digital skills.

At no cost to them, residents across the region can pick-up new skills such as data analysis, cyber security, and digital marketing. Given the digital age we are in, skills like these could be vital for the jobs of the future.”

What is the programme?

This programme is for learners who are aged 18+ and live in the West Midlands Combined Authority Area

Receive expert GROW coaching (Goal, Reality, Option and Way forward)

A programme of coaching, training and learner support delivered by TDM’s industry-specialist Skills and Knowledge Coaches

Tech and Digital training elements drawn from a range of City and Guilds units


Secure a job in the tech and digital industry with support from TDM’s Professional Development Coaches and Career Builders

city and guilds qualification logo

Your City and Guilds Units

All learners must complete one City and Guilds unit but can chose to do more.
These must all be completed within the 6 weeks of the program.
You can undertake additional units to further your learning and also add a Level 2 City & Guilds Award.


Median Salary (West Midlands)

Software Developer £41,500
Network Engineer £47,500
Cyber Security Analyst £52,500
Digital Marketing Manager £34,500
Data Analyst £39,000
UX / UI Designer £35,000

Career progression in Tech and Digital

To the left are indicative salaries in the West Midlands region compiled by IT JobsWatch, demonstrating the attractive levels of salary in these career pathways where workers have a few years of experience 

Learners on this Programme can start their Tech Careers through full Level 3 and 4 Apprenticeship programmes such as:

Careers can further embedded and developed via Level 6 Integrated Degree Programmes such as:

Frequently Asked Questions and Eligibility

What is Digitial Transformation?

Digital Transformation is the use of new, fast-paced and frequently changing digital technologies to solve problems in organisations. Employers are looking to adopt these technologies to compete effectively in the marketplace of the 21st century.

As certain jobs are becoming obsolete, new skills are needed and new opportunities are appearing – it is down to you to take on and develop new skills that the job market is now needs!

Who is eligible to sign up for this programme?

This programme is for learners who are aged between 18 + who want to start or further their Tech and Digital career.

You must fit the following eligibility criteria:

  • What is the minimum age? 18
  • What previous qualification restrictions apply? None – so long as the learner is retraining for new digital accountabilities. A learner cannot be funded for repeat certifications
  • Can the project be delivered to people with qualifications higher than level 3, if they are not the same or similar qualifications? Yes 
  • Could self-employed people /sole traders access the retraining fund? Yes
  • Where will learners need to live? They must be a West Midlands Combined Authority resident in one of the eligible postcodes (please check with us)
  • If the learner is employed, does their employer have to be based in a relevant WMCA postcode? No, eligibility is based on where the learner lives

As this programme accesses UK Government funding, there is a strong requirement for commitment from learners to achieve the outcomes of the programme and to work towards a tech and digital job. Learners must be available to attend all the Training Days, Workshops and Coaching sessions and to do the wider work and reading set by their coaches

What does the programme consist of and what are the commitments?

Download the programme prospectus.

Each programme consists of:

  • An orientation session 
  • Six GROW coaching workshops
  • All learners must complete 1 C&G unit but can chose to do more. These must all be completed within the 6 weeks of the program.


You are expected to attend all of the sessions.

You will be expected to do wider reading outside the classroom, accessing learning materials on TDM’s Virtual Learning Environment and books from the TDM library.

Classroom days will mainly consist of taught elements in the morning with assignments written in the afternoons. An ability to effectively write about the learning you have engaged with is essential on the programme.

How much does it cost?

The Get Ahead in Digital Transformation programme is being funded by the West Midlands Combined Authority and there is no charge for eligible learners.

It is part of the Adult Education Budget funding to support adults achieve the qualification outcomes and either gain employment or reskill in their current roles.

How do I sign up and what is the sign up process?

If you are interested in participating in our Get Ahead in Digital Transformation, please click here to fill out our expression of interest form. We’ll be in touch within 1 working day.

Once you have completed the expression of interest form, the next steps in the process are:

  • We’ll send across our pre-enrolment form which allows us to make sure you are eligible for the programme.
  • If you are eligible to take part in the programme, we will invite you to an applicant day where you will complete a number of initial assessments, which help us to assess where you are at as a learner.
  • Once these initial assessments are completed, you will be sent a sign-up form in order to obtain the remaining information required for your place on the programme.

Our applicant days for the programme, will run on Tuesdays.

If you have any questions, please get in touch with our team:
0333 10 100 40

This looks great, I want to fill out the expression of interest form!

Click the button below to fill out the form and a member of our team will get in contact with you to discuss the programme

Interested in doing an apprenticeship?

Let us help you

0333 10 100 40

TDM Worcester
County House
St Mary’s Street

TDM Birmingham
217 – 220 Scott House
The Custard Factory
Gibb Street
B9 4AA

Start your Tech and Digital career with career coaching and tech training

A six week full-funded programme to help you secure an apprenticeship or take on more digital responsibility in your role

Sign-up today

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