BSc (Hons) Digital Marketing (Integrated) Degree

Knows and understands:

• The strategic implications of the disruptive digital environment.
• Natural/organic and paid marketing to increase the visibility and promotion of websites.
• The leading marketing theorists and practitioners when managing and implementing brand equity, brand awareness and strategic brand management.
• Professional bodies and their insights into emerging technologies, trends and themes within the digital marketing environment.
• Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention/loyalty.
• How to foster business-to-business (B2B) marketing relationships through social media to launch products based on price and popularity.
• The types of online and offline paid, owned and earned media, and how this works together.
• Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.
• The Digital Marketing environment for International marketing and multichannel marketing, for agencies as well as clients.
• Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management.
• Digital graphic design, interface design and authoring.
• The user experience and how to maximise engagement.
• Segmentation, targeting and application of sales funnel, path to purchase and customer attribution.
• E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience.

• Ability to communicate and actively listen at all levels.
• Ability to work under pressure and unsupervised, and interact effectively within teams.
• Consider the impact of work on others, especially where related to culture, diversity and equality.
• Demonstrate business disciplines and compliance with procedures and principles to ensure work is of high quality and fit for purpose, with high attention to detail and the ability to work to deadlines.
• Show integrity and respect for confidentiality and data security in work and personal situations.
• Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and life-long learning.
• Logical thinking and a creative approach to problem solving to systematically analyse and apply structured techniques to complex systems and situations.

The Bachelor Degree in Digital Marketing is validated, quality-assured, module-assessed, certified, awarded and end-point assessed by The University of Wolverhampton. The apprenticeship programme and its degree consist of three 120 credit, modular “Phases”:

Phase 1: The Foundation Phase

With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 4 to 6

Phase 2: The Diversification Phase

With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 5 to 6

Phase 3: The Solutions Phase

With a 40 credit ePortfolio, 1 x knowledge module and project presentation and discussion modules requiring academic performance at level 6

On completion, the apprentice will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and Institute of Direct & Digital Marketing.

Individual employers will set the selection criteria, but this is likely to include:

• GCSE English and Maths
• Three ‘A’ levels
• OR a level 3-4 Digital Industries Apprenticeship or e.g. BTEC
• Some employers will accept other relevant qualifications or experience

The Digital Marketing Degree Apprenticeships are delivered as follows:

On the Job Learning, aligned on a triangulated Individual Learning Plan

6 hours per week Off the Job Learning, away from workstation but some out of office training at TDM HQ or remotely

Funding Body:

Assessment Organisation: