BSc (Hons) Digital Marketing (Integrated) Degree

Creating and executing digital marketing strategies to successfully deliver initiatives that meet businesses needs and aspirations.

Typical Jobs: Digital Marketing Executive/Officer, Digital Marketing Account Manager, Digital Marketing Analyst, Digital Marketing Campaign Manager, E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive.

Typical Duration: 36 months

BSc (Hons) Digital Marketing (Integrated) Degree

Creating and executing digital marketing strategies to successfully deliver initiatives that meet businesses needs and aspirations.

Typical Jobs: Digital Marketing Executive/Officer, Digital Marketing Account Manager, Digital Marketing Analyst, Digital Marketing Campaign Manager, E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive.

Typical Duration: 36 months

Excellent Work-Based Learning is employer-responsive

TDM coaches guide and drive each individual, employer-responsive learning plan with intent to:

  • fully embed the employee into their new role
  • achieve and exceed the National Apprenticeship Standard
  • attain a BSc (Hons) degree with the highest achievable honours

Role Profile

The Digital Marketer will lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels. They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.

Core Skills

This is a Degree Apprenticeship, not just a Degree. Whilst achieving your BSc (Hons) Degree, you must prove at least the following Core Skills…

Data & Analysis

Critical Thinking

Customer Service

Budgeting & ROI

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Content Creation

Planning & Strategy

E-Commerce

Core Technical Knowledge

Knows and understands:

  • The strategic implications of the disruptive digital environment.
  • Natural/organic and paid marketing to increase the visibility and promotion of websites.
  • The leading marketing theorists and practitioners when managing and implementing brand equity, brand awareness and strategic brand management.
  • Professional bodies and their insights into emerging technologies, trends and themes within the digital marketing environment.
  • Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention/loyalty.
  • How to foster business-to-business (B2B) marketing relationships through social media to launch products based on price and popularity.
  • The types of online and offline paid, owned and earned media, and how this works together.
  • Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.
  • The Digital Marketing environment for International marketing and multichannel marketing, for agencies as well as clients.
  • Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management.
  • Digital graphic design, interface design and authoring.
  • The user experience and how to maximise engagement.
  • Segmentation, targeting and application of sales funnel, path to purchase and customer attribution.
  • E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience.

Core Behavioural Skills

  • Ability to communicate and actively listen at all levels.
  • Ability to work under pressure and unsupervised, and interact effectively within teams.
  • Consider the impact of work on others, especially where related to culture, diversity and equality.
  • Demonstrate business disciplines and compliance with procedures and principles to ensure work is of high quality and fit for purpose, with high attention to detail and the ability to work to deadlines.
  • Show integrity and respect for confidentiality and data security in work and personal situations.
  • Be enthusiastic and have a thorough and flexible approach to work and to personal development through CPD and life-long learning.
  • Logical thinking and a creative approach to problem solving to systematically analyse and apply structured techniques to complex systems and situations.

Degree Qualification

The Bachelor Degree in Digital Marketing is validated, quality-assured, module-assessed, certified, awarded and end-point assessed by The University of Wolverhampton. The apprenticeship programme and its degree consist of three 120 credit, modular “Phases”:

Phase 1: The Foundation Phase

With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 4 to 6

Phase 2: The Diversification Phase

With a 40 credit ePortfolio and 4 x 20 credit knowledge modules requiring academic performance at levels 5 to 6

Phase 3: The Solutions Phase

With a 40 credit ePortfolio, 1 x knowledge module and project presentation and discussion modules requiring academic performance at level 6

Professional Recognition

On completion, the apprentice will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and Institute of Direct & Digital Marketing.

Typical Entry Requirements

Individual employers will set the selection criteria, but this is likely to include:

  • GCSE English and Maths
  • Three ‘A’ levels, including Maths
  • OR a level 3-4 Digital Industries Apprenticeship or e.g. BTEC
  • Some employers will accept other relevant qualifications or experience

Apprenticeship Delivery Format

80% – On-the-Job Learning as a Digital Marketer, aligning Work-Based Learning on a triangulated Individual Learning Plan (Employer <-> Apprentice <-> TDM).

20% – Off-the-Job Training for TDM – mostly scheduled in the workplace but away from workstation. However, approximately half of this could be required as deliverable as out of office training in Birmingham or Worcester (or from home – virtually/remotely) – dependent upon extent of learner support required and based on current government guidance (ref. COVID-19).

TDM Partners

Funding Body:

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